Eastern University

Eastern University came to me with their annual fund content, but they needed a design that would make it stand out. I proposed the idea of a gatefold brochure that would open into a wide interior spread, creating a strong first impression and a sense of discovery as the reader unfolded it.

From concept to completion, I developed the structure, layout, and design while following the university’s brand guidelines for colors, fonts, and style. The interior spread combined student stories, photography, and clear messaging in a way that felt both dynamic and approachable.

The finished piece gave Eastern a fundraising tool that was true to their brand but also fresh, memorable, and designed to capture donor attention from the moment it was in their hands.