If your website feels slow, your customers feel frustrated, and they leave.
Speed matters. Not just for your visitors, but for your bottom line. A fast site helps you show up higher on Google, keeps people around longer, and makes your business look professional and trustworthy.
But not all speed tips are worth your time. These five actually make a difference, and they’re what I use when improving client sites every day.
1. Use Faster Hosting
A slow web host is like a bad landlord, no matter how nice your storefront looks, it’s going to drag you down.
Cheap or overcrowded hosting means your site shares space with hundreds of others. That leads to traffic jams, outages, and poor performance.
What to look for:
Hosting that’s designed for small business websites
Features that boost speed (like LiteSpeed or NVMe storage)
Real support when you need it
Want an example of hosting that works? I offer fast, secure hosting designed for business websites like yours. You don’t have to manage anything, I’ll take care of it for you.
2. Compress Your Images
Big, high-resolution photos look nice, but they also slow your site down.
If your homepage has a few uncompressed images, it could take several extra seconds to load, and that’s long enough for a visitor to give up.
Fix it fast:
Resize images before uploading
Use modern formats like WebP
Add image compression tools behind the scenes (I install this for all client sites)
3. Cut Back on Clutter
Too many popups, animations, or unnecessary plugins? They’re not helping.
Your website should be clean, focused, and easy to navigate. Every extra piece adds load time, and confuses your visitors.
Less is more. Keep your message clear, and your site will load faster and convert better.
4. Add Caching
Caching helps your site load instantly for repeat visitors. Think of it like putting a takeout order on the shelf so it’s ready before someone even walks in.
If you’re using WordPress, this is an easy win, and most quality hosting plans (like the ones I set up for clients) include it already.
5. Fix What Google Sees
Even if your site looks fine on your screen, it might be failing Google’s speed tests. That means you’re losing out on traffic and visibility.
What to check:
Google’s PageSpeed Insights score
Mobile load times
Time to first interaction
You don’t need to understand all of that, you just need someone who does. I help small business owners fix these issues without the headaches.
Want a Faster Website Without the Stress?
I specialize in creating and managing websites that are fast, secure, and designed to grow with your business. If your site is slow, or if you’re not even sure, get in touch today. I’ll take care of the tech so you can focus on running your business.
Frequently Asked Questions
Does my hosting really affect SEO?
Yes. Poor hosting slows your site down, which hurts your Google rankings. Slow websites lead to higher bounce rates and lower visibility.
What makes hosting “good” for SEO?
Fast load times, high uptime, built-in caching (like LiteSpeed Cache), and secure servers. These give visitors—and search engines—a better experience.
Is it hard to switch hosting providers?
Not at all. If you work with someone like Mario Lima Design, we handle the migration for you—your site stays online and fully functional.
Can I still use my domain and email if I switch?
Yes. You keep your domain, and we’ll help set up your email correctly—often with better deliverability than shared hosting provides.
How do I know if my site is too slow?
Use tools like Google PageSpeed Insights. Or contact me—I’ll run a free performance check and explain what’s slowing you down.
What’s the fastest way to improve website speed?
Upgrade your hosting. Even basic improvements—like better servers or built-in caching—can instantly improve load times and SEO.
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